How can storytelling improve an impromptu speech?

Storytelling significantly enhances engagement in an impromptu speech because it captivates the audience's attention and makes the content more relatable. When a speaker incorporates a narrative, they can connect with listeners on an emotional level, which helps them to remember the message more effectively. Stories often illustrate key points in a vivid and memorable way, allowing the audience to visualize the context and understand the significance of the ideas being presented. This approach can also simplify complex concepts, making them more digestible for the audience. By using storytelling, the speaker creates a shared experience, fostering a stronger connection with their listeners and making the speech more impactful.