In impromptu speaking, what does the term 'elevator pitch' refer to?

The term 'elevator pitch' refers to a brief, persuasive speech that is designed to succinctly convey an idea, project, or product to an audience, typically in the duration of an elevator ride, which is usually around 30 seconds to two minutes. This type of speech is characterized by its focus on clarity and impact, aiming to engage listeners quickly and effectively.

An elevator pitch is particularly useful in situations where capturing someone's interest is vital, such as networking events or business meetings. The goal is to present essential information in a concise manner, making the speaker's key points memorable and compelling.

In contrast, long-form analysis of a topic would not fit the definition of an elevator pitch, as it requires more time and depth to explore complex ideas. An informal conversation lacks the structured approach and persuasive intent that marks an elevator pitch. Lastly, a summary of research findings generally encompasses detailed insights and data that cannot be effectively communicated in such a short time frame. Thus, the definition of an elevator pitch aligns perfectly with the characteristics of a brief, persuasive speech.